Loaded with the most advanced all-range hunting bullet available, Precision Hunter Ammunition sets a new standard of accurate, deadly and dependable hunting performance. Your trophy has never been closer– even if it’s far away! Featuring the radically superior ELD-X bullet with patented Heat Shield tip, Precision Hunter will soon be the “go-to” load for ANY hunting situation because of its effective terminal performance at ALL practical ranges.   The Heat Shield tip of the Hornady ELD-X bullet defies the effects of aerodynamic heating and retains its shape to provide a perfect meplat (tip) that is always the same shape. A streamlined secant ogive with optimum boattail design, plus the highly concentric AMP bullet jackets, combined with the patent pending Heat Shield tip creates a supremely accurate, high BC match bullet. ELD-Match bullet BCs are measured with Doppler radar and corrected to standard atmospheric conditions. With high velocity, 0-400 yard impact, the bullet continually expands throughout its penetration path. The thick shank of the jacket and high Interlock ring keep the core and jacket together providing 50-60% weight retention. Upon low velocity, 400+ yard impacts, the Heat Shield tip drives backward into the bullet to initiate expansion. Exhibiting conventional expansion with a large mushroom and 85-90% retained weight the bullet provides deep penetration and large wound cavities.  This ammunition is new production, non-corrosive, in boxer primed, reloadable brass cases. Features

• Heat Shield Tip forms the perfect meplat
• No tip deformation from aerodynamic heating
• Match accurate hunting bullet
• Devastating terminal performance at all ranges

Norma’s Whitetail line of ammunition is loaded with the highest quality brass that meets and exceeds the standard set forth by reloaders. Norma’s proven soft-point bullet, matched with a premium brass case allows for confidence in shot-to-shot performance. Norma Whitetail is designed to deliver the shot-to-shot performance you need to ensure your next hunt is always successful. This ammunition is new production, non-corrosive, in boxer-primed, reloadable brass cases.   Norma's Soft Point is a popular classic among deer hunters all over the world. It features a flat-based bullet which offers consistent accuracy every time. The exposed lead tip, coupled with an expanding quick lead core results in fast knock down effect and deep penetrative performance, delivering all its energy in the vital organs.